Audiences are bombarded with thousands of messages a day. To help your message stand out, theme lines serve as a solid foundation for your communications. They connect together different media executions, they are simple and easy to understand, and they add continuity to your program. All of which make them easy for your audiences to remember.

The three campaigns offered by Sprint Wholesale are based on different promotional offers, each characterized by its own theme line and graphics. The campaigns are:

 

Plan 1

Offer: New calling plan plus free long-distance minutes
Requirements: Customer must call and switch to a new plan by deadline date

Plan 2

Offer: New calling plan that offers monthly savings
Requirements: Customer must call and switch to new plan



 

Plan 3

Offer: Free long-distance minutes
Requirements: Customer merely calls and reviews account (no switch necessary)



 

 

Overview

Marketing Components

Direct Communications
Call Center
E-mail
Internal Communications

Suggested Timeline