Sales & Marketing

Proven ideas for boosting sales, with an emphasis on e-commerce — targeting customers, building a winning Web site, and generating online sales.

What Shoppers Want
In an excerpt from his new book, "Why We Buy," the man who invented the science of shopping explains how you can set your store up to capitalize on the quirky behavior of prospective customers.

The Best of the Small Business Web
Until recently, most small companies didn't have a clue what to do on the Web. Now they're fielding some of the best stuff online. Inc. Technology honors 20 sites that look great, make money, offer dazzling service, and do their owners proud.

Brand Is Everything: The Word from the Experts
E-commerce experts discuss why having a good brand does not necessarily generate sales on the Internet.